Born in Venice Beach, California.
A reformed “wine-snob” originally from Champagne, France, founder Brice Baillie started to find a deep appreciation for American wines after relocating to California in 2015. Spending more time with American friends and his new family (his wife Nasha is American), he noticed a gap between an overall growing interest and love for wines, yet high level of intimidation towards selecting and discussing wine.
He then decided to create a unique collection that would reunite super high quality wines, respectful production and growing practices, and simple, approachable and helpful labels.
Starting out by cold calling wineries in California, he identified a few wineries that were open to partnerships and met the fundamental Obvious Wines criteria: