The Obvious Wines Club

Life of Wine

$6,000.00 USD

The insane deal our CEO doesn't want you to know about.

Our marketing team's most ridiculous product yet.


Bottomless mimosas. Rosé all day. Wine a little, laugh a lot. A glass a day keeps the stress away.

If this sounds like a dream, then Life of Wine is for you!

This one-time purchase deal, Life of Wine, allows you to order 4 bottles of wine per month, at no cost, for life. You tell us what Obvious Wines you want via email, and we'll send them out to you! Limited editions, new products, we'll even throw in a t-shirt here and there, it's all included!

That's essentially one bottle of vegan, estate grown, snob-free wine per week, for the rest of your life.

Drink them, give them out as gifts, tell your friends this is the craziest purchase you've made (even if it isn't, we see you Linda). Do whatever you want with the wines, it's not like you're going to run out!

We're actively discouraging people to buy this. We've done the math and it is a really bad deal for us, but hey, you only live once. And with the way inflation is going, this might be a pretty sound investment on your end. Who knows how much a bottle of Obvious Wines will cost in 10 years. Consider it your very own Roth WineRA!

All in all, we're pretty excited to be offering this. We haven't seen anything like it before and we think it's pretty cool to know you'll always have at least a few bottles of wine on the way. Cheers, to a Life of Wine!

Only available in the US. We currently only ship to the following States: AZ, CA, CO, CT, FL, GA, ID, IN, IA, KS, ME, MD, MN, MO, MT, NE, NV, NH, NJ, NM, NC, NY, OH, OR, PA, SC, SD, TN, TX, VT, VA, WA, WV, WI, WY, DC. More information available in Terms & Conditions. 


Yes, we really did the math. First, a few assumptions: the math does not include shipping costs (shipping is currently FREE on four+ bottles), we're not adding tax into the bottle price (we're not sure where you're located yet), and we don't know how much sparkling you will order. So technically, your breakeven point will be even quicker than what we show. It truly is a Roth WineRA.

Life of Wine = $6,000

1 bottle of still Obvious Wines = $18

4 bottles per month x 12 months per year = 48 bottles per year

48 bottles (still) per year = $18 x 48 = $864

$6,000 / $864 = 6.94 years until consumer breakeven

Essentially, after 7 years, every wine you get is free!

We want you to feel confident in your purchase, especially with something like this and we can't wait to be your wine for every occasion; whether Tuesday nights, or special celebrations. Cheers!